品牌識別系統
設計理念

位於阿拉伯灣的杜拜(dubai)，是現今世界第一座七星級帆船飯店落成的地方，金碧輝煌的設計吸引全球人的目光，【杜拜】頓時成為極致奢華的代名詞。

品牌策略 設計 

杜拜風情品牌形象設計便以阿拉伯尖塔式的花包造型為主形象，如同帆船一般的造型令人易於聯想，色彩計畫中則選用優雅藍與尊貴金為企業標準色，呈現出「杜拜風情」優雅且雋永的氣度。

Dubai in the Arabian Gulf is where the world’s first seven-star BURJ AL ARAB JUMEIRAH hotel was completed. Its brilliant design attracts global attention. Dubai suddenly becomes synonymous with ultimate luxury. Brand image design with arabesque bud shape likes a sailboat. The elegant blue and distinguished gold as corporate standard color present the elegant and timeless of Dubai style.