品牌識別系統
設計理念

以「做‧蜜蜂」的職人精神，嚴選每一滴原始、無添加的金黃蜂蜜，期望將蜂蜜的每滴醇釀與美好，融入於每杯幸福、健康的蜂蜜飲品中，讓【簡單的甜、自然的蜜】，化作幸福的笑容，蔓延於你我之間。

品牌形象設計

品牌形象以蜜蜂形象結合Be.bee，採簡約線條設計方式，呈現簡潔而清新的視覺感，其蜜蜂圖像交疊在一起，代表以心相交，傳達出養蜂人的堅持，用感恩的心照護這採蜜小蜂兒，堅持原始無添加的決心面對消費者。
朝著蜂舞的方向前進，傾聽田野間的聲音，小小蜜蜂循著天賦，自制的努力於本分事，用小小的力量，承載著生態循環的任務，為著下一代辛勤奮鬥著，因此命名為「Be.bee」，活出「做‧蜜蜂」的堅毅精神。

With the spirit of「Being Bee」, we carefully selected the natural golden honey and wish to spread happiness the idea of 「Simple and Sweet」through every cup of honey beverage.
The brand image is combined with Bee and the brand name, adopt simple lines design, showing a simple and fresh visual sense, the bee images are stacked together to representing the intersection of the beekeeper’s heart. With a grateful heart taking care of the bees, insist on the original natural honey for consumer.
“Be.bee” mean to live like a bee with the spirit of perseverance, using the small force, carrying the task of ecological cycle, and work hard for the next generation.