品牌產品包裝設計理念

集香品牌有集結品味更多美味香氣之意，也意味著將秉持用心堅持的企業精神，將鳳梨的香甜廣播。包裝設計上以南投集集當地的明媚風光作為發想，結合台灣地形的自然風貌，包裹著裡頭土生土長的台灣鳳梨；以集香的「香」字轉化為具體線條，並將當地的花草與蟲鳥形象融入，傳遞出香氣層層圍繞大自然之景。透過策略設計體現花朵綻放、草藤繚繞的姿態，集美學、創意文化之大成；同時也帶出「集香食品」製作糕餅的用心和堅持，鳳梨酥在鼻尖口中環繞的香氣、口中逐漸化開的美妙滋味，都在在傳遞出產品的健康美味。

SAVOR MORE means incense-gathering that extends the taste of more delicious aroma. The brand perseveres its enterprise features intertwined in the center of the pineapple. Gather the whole basket of aromas. Think of the beautiful scenery of Jiji, Nantou. The packaging design with tectonics of Taiwan grows native Taiwanese pineapple. Transforming the word “fragrant” into specific lines and incorporated with local flowers and insects, a layer of aroma is passed around the natural atmosphere. Flower blooming, grass and vines dazzling with freshness demonstrates a collection of aesthetics and creative culture. At the same time, the design presents attention and persistence on making pastry. The wonderful taste of the product gradually spreading in the mouth of consumers is presented through the surrounding aroma under the core concept of a healthy and strong product.