由豐將堅持古法製作，使用本土食材、堅守品質，用心延續品牌的職人精神。

品牌標誌設計

品牌標誌設計上賦予「以人為本、以家為根」的概念，以山形代表豐饒土地所孕育出的原料；標誌上方的帽子則表示著將軍、職人般的堅毅精神。

包裝設計

將品牌形象識別導入包裝設計系列，並以天然食材轉化為多種幾何輔助圖形及色彩配置計劃，方便辨識品項類別，塑造品牌視覺一致性。在產品及禮盒包裝上，運用溫潤的木頭、柔軟的布料等異材質結合，給予消費者「家」的溫度，是伴手禮「等路」的最佳選擇。一匙良油、一勺香蜜、一碟陳醬，讓味蕾細細品嘗由豐將的美好。

獲獎經歷

●  2020 TTS視覺設計獎 / 金獎
●  2019 麗水山耕獎 最佳農業設計 / 提名獎

You Fong Jiang persist in the spirit of ancient law for quality with the mentality of cooking for family. They stick to the staff spirit of brewing with local ingredients. The brand logo gives the concept of “people-oriented and home-rooted”. The middle mountain shape represents the use of raw materials from this fertile land. The top hat represents the spirit of generals and staff. The brand image recognition system is imported into packaging design series by transforming these ingredients to multiple geometry aid and color plan. On the product and gift box packaging, the brand combines different materials such as moist wood and soft cloth. The design gives consumers feeling of “home” temperature. It is also the best choice for souvenirs. A spoonful of good oil, a spoonful of fragrant honey and a spoonful of stale sauce let the taste buds taste the beauty of You Fong Jiang.