燒肉風間餐飲集團－KAZAMA日語解釋為「颳風的間隙」，此品牌識別設計經過交叉比對策劃，應用了日本約26,900人姓氏「風間」的記憶點優勢，承載著在台中公益路段燒肉戰區中颳起旋風的使命，「燒肉風間」燒肉品牌就此誕生。 

品牌形象設計

策略上將傳統日式的燒肉風格融合美式輕鬆的設計氛圍，並延伸設計品牌吉祥物－「風間神獸」，風間神獸無肉不歡、嗜肉如命，將高級燒肉的形象與日本職人精神巧妙融入，為品牌塑造差異化，一躍成為時尚燒肉的代名詞。風間神獸象徵了燒肉風間的品牌精神。將形象視覺應用於空間設計中，使品牌深植人心。

室內空間設計

室內空間採高挑設計，營造更大器寬闊的視覺空間，推開大門映入眼簾的迎賓牆，用以麻繩編織設計牆面，因麻繩亦有席捲之意，藉以傳遞燒肉風間預計在燒肉市場上颳起旋風的決心。正對迎賓櫃台的設計2米寬的旋轉樓梯，除打造視覺延伸的效果外，更有效的運用店內每一處空間，兼具美感與機能性，讓旋轉樓梯在店內空間上更顯加分自帶焦點。雖是日式燒肉店，但店內採美式開放式的裝潢給用餐者更舒適寬敞的用餐體驗。

Kazama interpreted as “windy gap” in Japanese. The brand identity design takes the name with the advantage of memory point that about 26,900 Japanese’s surname is “Kazama”. It is on a mission to create a whirlwind in the barbecue war zone of Taichung’s  Gongyi Road section, and this is how the Kazama brand was born. And extend the design of the brand mascot – “Mythological Beast Kazama “, it is meatless, belief no meat no life, the image of high-grade roast meat and the spirit of Japanese workers cleverly integrated. Meanwhile the style of KAZAMA is synonymous with fashionable BBQ. It has a role to play in the market.

The image of the divine beast symbolizes the brand spirit of Kazama. It can be seen everywhere in the space. The image is deeply rooted in the hearts of the people.