品牌識別系統

●  設計服務項目

– 品牌設計 / 品牌識別系統建構
– 品牌策略導入
– 企業形象識別系統
– 包裝設計
– 室內設計

品牌識別系統
設計理念

楓盛樓是位於中國深圳、占地1800坪的湖北味私房菜餐廳，品牌名稱取自創辦人名字中的「楓」字，也喻有豐盛的意思。

品牌標誌設計

標誌設計上結合了湖北名勝—歷史詩人吟詩作對的黃鶴樓為意象，以景喻情，使品牌設計及整體調性風格上，均傳達出濃厚的湖北味。

室內設計

室內空間規劃設計上以一樓入口湖北千島湖的山水景緻為開端，利用格柵的錯落，形成一幅山巒圖，連接櫃檯的水池，體現出千島湖水域的意象。二樓用餐空間以千島湖為元素設計，水紋印象的壁面裝飾搭配湖北老街漢正街青石板，使人彷彿置身雲海禪屋中體驗味覺與視覺的雙重享受。

Overing an area of 1800 square meters, Rich Tower is a Hubei-style private kitchen located in Shenzhen, Guangdong Province. The “maple” in the Chinese brand name that also means abundance is taken from the founder’s name. The brand recognition system combines the imagery of Huang He lou, a place for historical poets to chant poetry and write couplets, to view the metaphor. No matter the overall style of brand identity or story development, you can feel full of Hubei flavor. The entrance on the first floor starts with the scenery of Qiandao Lake in Hubei. Scatter of the grilles forms a mountain map connecting with the pool next to the counter. The composition reflects the imagery of Qiandao Lake Waters. The dining space on the second floor is also based on Qiandao Lake. Design the ceiling shape and the wall decoration of water pattern impression with the bluestone slabs of Hubei’s old Hanzheng Street. It’s like dining in a Zen house in the sea of clouds.

公司介紹

●  公司名稱：漢正街一號
●  品牌名稱：楓盛樓 Rich Tower
●  品牌類別：餐飲業