Pu Chuan Agricultural Products Company’s own brand, 1868, is taken by the era when the roaster was born. The brand logo is shaped by a classic steam locomotive. It is also a well-known German PROBAT roaster used in the store. Making customers have a cup of delicious coffee that they absolutely insist on is the philosophy of 1868. The Gift box packaging is inspired the 18th century vintage classic luggage. The Metaphors makes the familiar scent accompany consumers to travel around the world and wherever they drink is right. The contents of the coffee bag and tea bag are presented with a pull-out method to make the product taste clear at a glance. Hopefully that who receive it can taste and read the classic together because of private collections.