日誠企業以日本嚴謹的職人精神為宗旨，強調空調運轉的特性，也代表日誠空調的兩大業務項目：熱回收和空調系統的施工服務。

品牌形象設計

在品牌命名上以日誠的「誠」字的日文發音作為品牌英文命名發想。Makodo為日文「真誠」之意，結合Air Condition，成為新的複合字-Mako Air。品牌標誌設計以「日」字象形為概念，線條設計氣體在空間裡流動的意象，富有循環的概念，藍色與橙色配色則象徵冷氣溫度的轉變。

MakoAir sets Japanese rigorous spirit as the enterprise tenet. We generate ideas for brand naming based on Japanese pronunciation of genuineness, Makodo, then combining Makodo with Air-Conditioning into the compound ‘MakoAir’.

The Brand logo is designed with the pictogram of Chinese name“日”. The line design symbolizes the images of flowing air and circulation. The blue and orange represents the change of temperature to emphasize the operation of air-conditioning. The logo also demonstrates that the construction services of heat recovery and air-conditioning are the two major items of MakoAir business.