品牌識別系統
設計理念

宋陸羽茶品傳承宋朝茶韻精神，此次在包裝設計上與台灣原創IP品牌角色【PeaQuin】共同聯名，在傳統與現代之間創意激發下，PeaQuin浸泡在台灣特色風景環繞的茶湯中，邀您一同享受品茗的樂趣。療癒的手繪風格及跳脫以往傳統茶包裝設計手法，帶給消費者親切的感受。

品牌產品包裝設計

有別於以往茶葉鐵罐的包裝結構，採用紙盒半開抽屜的方式，如同茶壺般取出茶包的使用模式，在使用上更加便利，亦可二次使用提升包裝的環保效益。種種巧思使此包裝設計於2017年榮獲德國IF包裝設計獎的殊榮。

獲獎記錄

2017 德國 IF 包裝設計獎

Song LuYu tea inherited the tea spirit of Song Dynasty. This time, the brand cooperates with the authorized original Taiwanese brand PeaQuin on packaging to inspire creativity between tradition and modernity. They are soaked in the tea soup surrounded by Taiwan’s special scenery. The healing hand-drawn style breaks away from traditional tea bag packaging. The design brings a friendly feeling to consumers. Packaging structure is different from the previous tea tin can model. We use the carton with a half-open drawer like a teapot to take out the tea bags which is more convenient in use. Further, it can be reused to enhance the environmental benefits of packaging. This packaging design later won the German IF packaging design award in 2017.