品牌識別系統
設計理念

微醺時刻以酒廠所在的信義鄉緊鄰台灣第一高峰玉山的意象為設計發想，運用水彩潑來展現玉山雲霧繚繞的情境，圖像也形似台灣側視圖，更讓人有佳釀入口微醺的聯想。

包裝設計

由於品牌產品源於客家庄，因此在包裝設計中也融入客家元素，透過客家傳統服飾的鈕釦及開襟設計，使品牌包裝更具文化特色。

Taking the image of the winery location where Xinyi Township is immediately next to Yushan, Taiwan’s first peak, we show the brand with watercolor splashes. Looking at Yushan from Xinyi Township, the mountain ranges wreathed in mist is like the Taiwan side view with the associations of fine wine imports. Since the products originate from Hakka Village, the packaging design also incorporates Hakka elements. The traditional costume’s buttons and cardigan designs make the packaging with more cultural characteristics.