在中國已有萬家分店的家養生蔬食火鍋連鎖餐飲集團-呷哺呷哺，為提升在一線城市中”平價火鍋”的質感，與北京總部方圓十公里內的在地農夫合作，使蔬果、農產品直送各城鎮。

呷哺呷哺在品牌標誌中的”口”字以圓形呈現，更象徵眾多人品嘗鍋物歡熱的氛圍，“呷”（xiā）在閩南語裡是一口一口吃的意思，“哺”（bǔ）則有進補的含義，“呷哺”兩個字結合起來就是食用滋補、食用健康的意思。“呷哺呷哺”含有20個口字，詮釋食客眾多，人氣興旺。

形象設計上大量使用手繪插畫，傳達在地農夫耕作的意象，色系則採用火熱的橘，映襯質感的黑，昇華鍋物美食質感。並將品牌識別系統導入空間設計，整體呈現東方意象、溫潤且頂級的吃鍋享受。

Xiabu Xiabu, a restaurant chain with 10,000 outlets in China, has partnered with local farmers within a 10-kilometer radius of its Beijing headquarters to deliver fruits and vegetables and agricultural products directly to cities and towns in order to enhance the quality of “affordable hot pot” in first-tier cities. “呷” (xiā) means eat bite by bite while “哺” (bǔ) means dietary tonics in Taiwanese. The words ” xiā bǔ together” mean to eat tonic and eat healthy. The 20 words together in “口”interpret that the brand has many diners and its popularity. Xiabu Xiabu, a chain catering group that has more than 17,000 hotpot stores across China, has done the brand’s two-dimensional optimization in order to promote the texture of “affordable hotpot” in first-tier cities. The word “mouth” in the logo is presented with a circle which symbolizes the pot as the main product. The color system uses fiery orange to set against a textured black and sublimates the pot food gourmet texture. The brand recognition system is also introduced into the space design to present the overall oriental imagery and warm top-level pot eating enjoyment.