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露品-板栗仁 | Roseate Chestnuts

201607-RoseateChestnuts-02

●  公司名稱:露品生物科技有限公司 ●  品牌名稱:板栗仁/板栗汁  ●  設計服務:包裝識別   ●  品牌類別:食品業

東方珍珠

栗子被古代人認為是「腎之果」,外國人稱之「東方珍珠」,是補腎健胃最好的食材之一,於是為了消費者的健康,露品決定將板栗製作成大家都能輕易吃到的簡單零食,讓人們能在嘴饞時滿足口腹之欲,又不會傷害自己的健康。

包裝以黑色作為基底,用鮮紅勾勒出栗子的原生外觀,營造這個植物本身溫潤、滋養的形象,這樣的配色更提升了整個產品的品質及質感,使消費著在選擇上更容易注意到板栗仁,並用「一栗在手,健康帶著走」的簡單標語,讓大家可以輕易知道栗子的營養價值,方便的去皮鮮栗子也可以增加消費者購買的慾望,使他們更簡單的獲得高營養小零嘴。

Chestnuts, know as “Oriental Pearl”, which is one of the best ingredients for kidney and stomach. Therefore, for the sake of consumers’ health, [LuPin] decided to make chestnut into snacks that can be easily eat or carry out.
Packaging is designed with black base, bright red outline the of chestnuts, present the warm, nourish the image and let the customer easily noticed to the products. The slogan means [A chestnut in hand, healthy is every way.] efficiently to let us know the nutritional value of chestnuts, peeled fresh chestnuts can also increase the desire of consumers to purchase.