品牌設計以「BALUK」的「B」為設計主架構，將其設計成鋁門窗的造型，並透過三道俐落線條表現鋁門窗的通風、隔光、斷熱效果。品牌吉祥物為以德意志精神設計的公爵公仔，加深了國際品牌行銷及活動的意象。

The brand design is based on the ¡uB¡v of ¡uBALUK¡v as the main design framework. The letter is designed into the shape of aluminum doors and windows through three clear lines to express the ventilation, light and heat insulation effects of the products. Coupled with the design of the Duke doll in the spirit of Germany deepens the image of marketing programs.