蜜寶火龍果 | Mi Bao Dragon Fruit
讓好滋味讓更多人知道
品牌識別系統建構 / 品牌包裝設計
品牌識別系統
設計理念
奧沛公司嚴選台灣頂級的農作物,從生產時便嚴選把關,讓食用者都能享用到安心又健康的優質產品。蜜寶品牌策略設計以火龍果的水果特性,繪製出蜜寶火龍果的系列插畫標誌。包裝淡雅的風格設計,以手繪插畫象徵火龍果的原生及純粹,傳遞農夫親手栽種的感動。
品牌產品包裝設計
產品周邊延伸設計出品牌特製明信片,將火龍果生長的過程及天然栽種的自然農法透過插畫向消費者娓娓道來,讓消費者能更深刻的了解:每一顆蜜寶火龍果都是農夫辛苦親手栽種而來。
Aopei Company carefully selects Taiwan’s top crops from the time of production to make safe and healthy quality products for users. MI BAO’s illustrated logo expresses the characteristics of dragon fruit. Its elegant style of packaging design symbolizes the originality and purity of dragon fruit through hand-drawn illustrations as well. The packaging design passes the impression that the farmer planted by himself. Design a set of postcards around the dragon fruit growth process. The packaging penetrates the stitches. All of all allow consumers to understand more deeply that every dragon fruit is planted by the farmer.
公司介紹
● 公司名稱:薩摩亞商奧沛有限公司
● 品牌名稱:蜜寶火龍果
● 品牌類別:食品業
● 臺北市大安區仁愛路四段25-2號4樓
● TEL:08-7320841