禾亮家 | 品牌識別系統建構 - 華奧博岩品牌創研有限公司

禾亮家 | Pura Vida Herbs

快樂種植，友善分享

品牌識別系統

華奧博岩品牌識別系統建構 – 禾亮家香草純露

華奧博岩品牌識別系統建構 – 禾亮家香草純露包裝設計

華奧博岩品牌識別系統建構 – 禾亮家香草純露包裝設計

華奧博岩品牌識別系統建構 – 禾亮家香草純露包裝設計

品牌識別系統

● 設計服務項目

– 品牌設計 / 品牌識別系統建構
– 品牌策略導入
– 企業形象識別系統
– 包裝設計

品牌識別系統
設計理念

小農禾亮爸曾在中美洲及中東等地擔任農業技師，回國後他將最愛的香草作物種植在花蓮這塊淨土，並採用自家無農藥、無化肥的方式，栽種新鮮香草作物，堅持只採用第一道純露淬取液，以高濃度方式淬取出高品質的香草純露，而為呼應禾亮家對香草的熱情，及對品質的堅持。

包裝設計

我們透過手繪插畫的方式，將禾亮一家歡樂栽種香草的畫面融入其中，搭配水墨畫與台灣純淨山泉水的意象做結合，展現東方設計風格，品牌主色選用特殊的水藍色，帶出產品的純淨感，並以手提式的結構，包裝成精緻禮盒，視覺上整體的設計希望能夠透過產品，將禾亮家對於香草的熱情友善分享，傳遞品牌的理念精神，讓消費者能夠喜愛上台灣本土種植出產的禾亮家香草純露。

The small farmer He Liang had worked as an agricultural technician in Central America and the Middle East. After returning home, he planted his favorite herb crops in the pure land of Hualien with pesticide-free and fertilizer-free methods. He extracts high-quality herb puree with high-concentration quenching to stick to only the first pure dew extract. To echo the He Liang family’s passion for herbs and persistence in quality, we use hand-drawn illustrations and incorporate the pictures of their family’s happy planting of herbs. The combination of ink painting with the quality of Taiwan’s pure mountain spring water renders oriental design style. The main color uses special water blue to bring out the purity of the product and packed into a delicate gift box with a portable structure. Visually, the overall design hopes to share He Liang family’s passion for herbs through the product. The design conveys the brand concept to let consumers can love the Taiwan locally grown and produced herb puree.