「茶匠六兵衛」是一個以日式茶文化為核心的現代茶飲品牌，承襲京都製茶職人的專注與細膩，融合台灣手搖茶的親切與日常感，打造兼具職人精神、文青美學與溫暖款待的茶飲體驗。

品牌以「兩百年的京都人文風情；一期一會，六兵衛」為精神主軸，透過抹茶、焙茶、原茶、咖啡、甜點與冰淇淋等多元品項，讓品茶不只是日常飲用，更成為一段放慢步調、感受生活的療癒時光。

華奧博岩品牌創研設計團隊從品牌策略、CIS視覺識別、店面氛圍到商品應用進行整體規劃，將日式茶文化、職人精神與生活美學轉化為清晰且具辨識度的品牌語言，建立茶匠六兵衛獨特而鮮明的市場形象。

KYOTO JAPAN ROKUBEI is a contemporary tea beverage brand rooted in Japanese tea culture. Inspired by the meticulous craftsmanship of Kyoto tea artisans, the brand blends this refined tradition with the approachable and everyday character of Taiwan’s hand-shaken tea culture, creating a warm and sophisticated experience that reflects craftsmanship, modern aesthetics, and heartfelt hospitality.

Guided by the spirit of “Ichigo Ichie” — treasuring each encounter as a once-in-a-lifetime moment — the brand offers a diverse selection of matcha, hojicha, original teas, coffee, desserts, and ice cream. More than simply serving beverages, Rokubei invites customers to slow down, enjoy a moment of calm, and experience tea as part of a thoughtful lifestyle.

Hwao Boyan Brand Creative Design developed the brand through an integrated approach covering brand strategy, CIS visual identity, spatial atmosphere, and product applications. By translating Japanese tea culture, craftsmanship, hospitality, and lifestyle aesthetics into a clear and distinctive visual language, the project establishes a memorable and recognizable identity for Tea Artisan Rokubei in Taiwan’s competitive tea beverage market.