品牌識別系統
設計理念

普傳農產的自創品牌1868，取名自烘焙機誕生的年代，期望再現咖啡經典。

品牌產品包裝設計

品牌標誌設計以店內所使用的德國知名PROBAT烘豆機的經典蒸汽火車頭為造型設計，期望帶領顧客一探咖啡美味的源頭。禮盒包裝設計以18世紀復古經典行李箱為發想，讓最熟悉的香味，陪消費者旅行世界各地，不管走到哪裡都對味。產品內容物-咖啡包、茶包透過抽卡方式作呈現，讓口味劃分一目瞭然，盼望收禮者能與1868一同啜飲私藏，品閱經典。

Pu Chuan Agricultural Products Company’s own brand, 1868, is taken by the era when the roaster was born. The brand logo is shaped by a classic steam locomotive. It is also a well-known German PROBAT roaster used in the store. Making customers have a cup of delicious coffee that they absolutely insist on is the philosophy of 1868. The Gift box packaging is inspired the 18th century vintage classic luggage. The Metaphors makes the familiar scent accompany consumers to travel around the world and wherever they drink is right. The contents of the coffee bag and tea bag are presented with a pull-out method to make the product taste clear at a glance. Hopefully that who receive it can taste and read the classic together because of private collections.