品牌識別設計理念

密思薑品牌設計運用薑的造型轉換為美人薑，呼應密思薑品牌「Miss」的意象，圖像設計上採用薑的色彩以及代表女人柔和的粉色，傳達品牌精神，也如同品牌產品薑茶，總能給予人們紅潤的好氣色。整體包裝視覺設計上，透過柔和的色系搭配細緻的插畫，使人充分感受到品牌帶來的溫暖及幸福感。

In logo design for “Miss JIANG”, the ginger’s shape is transformed into a beauty ginger to echo the image of “Miss”. The logo image uses pink and ginger colors to represent feminine tenderness. It conveys that the brand’s good quality ginger tea can revive a good complexion for rosy skin. The image complements with the sweet as honey Chinese name “Miss Ginger”. In the overall packaging design, soft colors with detailed illustrations are used so that people can fully feel the overflowing warmth and happiness.