品牌識別設計理念

概念，命名為”凱大不動產”，希望在這大樹般生生不息的氣氛下，使買賣雙方均能感到歡愉。

品牌圖像設計以「凱大」英文羅馬拼音首字母縮寫”K.D”為識別設計基礎，融入太極陰陽兩極之意，表現出宇宙天地生成之初，猶如凱大不動產生生不息、永續經營的理念。品牌視覺色彩計畫則以自然綠、明亮橘、沉穩紫塑造品牌個性，傳達出品牌溫和、親切、專業的形象。

The naming of “Kaida Real Estate” is based on the concept of spreading the joy of triumph and the solid foundation of a big tree. Hopefully, in this tree-like atmosphere, both buyers and sellers will be happy. The brand logo takes Kai Da’s English abbreviation KD incorporating with the meaning of the yin and yang poles of Tai Chi. It shows that at the beginning of the universe creation, the world was like Kai Da’s concept of endless and sustainable management. A gentle professional image with natural green, bright orange and calm purple runs through the whole brand identification system. It conveys the gentle, kind and professional image of the company.