吉祥物角色設計理念

益田集團成立於1996年，其旅遊商業事業體曾為中國前百強的旅遊企業。為了提升企業識別、帶動觀光趨勢與優化旅遊目的地的體驗氛圍，以引領大眾遊客走進不一樣的生活品質視角，遂創造出”益田益T”的IP角色作為品牌形象吉祥物/大使，化作益田集團的代言人。

益T品牌標誌走簡單線條路線，牛角代表的是力量、拓墾力，象徵集團源源不絕的能量，透過將其經營理念轉化視覺呈現，以專業的設計將抽象概念具體化，進而強化企業形象、建立品牌聯想力。藉由吉祥物IP在不同城市打卡踩點拍照，展現其符合不同地方的造型設計搭配，豐富旅遊企業的特色之外，也讓消費者強烈感受到品牌的親切形象。

Yitian Group was founded in 1996 and has been ranked among China’s Top 100 tourism companies.
To strengthen its corporate identity, inspire new travel trends, and enhance destination experiences, the group created “Yitian T (益T)”—an IP character that serves as the brand’s mascot and ambassador.

Designed with clean, simple lines, Yi T features horns that symbolize strength, pioneering spirit, and endless energy, reflecting the group’s core values. Through professional design, Yitian Group transforms abstract business philosophy into a clear and recognizable visual identity, building stronger brand connections.

By appearing in different cities as a photo-check-in character, Yi T adapts its look to local styles and cultures. This not only highlights the unique charm of each destination but also brings the brand closer to travelers with a friendly and approachable image.