品牌產品包裝設計理念

三碗飯明星餐點分別為－日式鰻魚飯、台式魯肉飯、廣式煲仔飯，毎一道都是當地道地的庶民美食。品牌標誌設計上遂將三樣主打商品轉換成幾何圖形並搭配極簡線條圖像，以年輕活潑的紅色呈現時尚氛圍；金色則提升品牌價值及識別度，點出品牌的主軸。標誌圖形環繞如窗花造型，透過窗花連結家的感覺，將家家戶戶團圓吃飯的溫暖、經由窗戶照射出來的情景，轉化為品牌及空間視覺形象之設計元素。

San Wan Fan is created with authentic folk food including Japanese eel rice, Taiwanese braised pork over rice, and Cantonese claypot rice. The flagship products are transformed into geometric shapes matching with simple images. The young and lively red presents fashion while black stands for value and identity as the spindle of the brand. The logo is surrounded by a modelling similar to window flower to depict the feeling of home. The warmth of family reunion dinner shines through the window transformed into the design elements of the brand and the visual image of the space.