Backed by Taiwan’s leading traditional Chinese medicine manufacturer, TIAN I Pharmaceutical, the brand transforms herbal expertise into a tea concept inspired by the 24 Solar Terms. Rooted in the philosophy of yin–yang balance, the Five Elements, and cyclical nourishment, the tea invites a harmonious rhythm between nature and the body.

The logo reinterprets the Chinese character 「茶」 by transforming it into the number 24 interwoven with herbal motifs. The grass radical is replaced by a continuous sequence of “24,” flowing downward into a form that resembles both a sheltering house and the hands of a clock—symbolizing constant care, protection, and nourishment through every moment.

The brand palette centers on natural green and pure white, expressing the idea of clean herbal energy that permeates from within, delivering a gentle yet enduring sense of wellness.

Across packaging systems and spatial design, the brand incorporates hand-drawn botanical illustrations and refined geometric elements, creating an immersive atmosphere where herbal purity and plant-based vitality are present everywhere.