品牌識別系統設計理念

設計意涵自英文結合中文品牌命名為 “Cool Cool 燒 “Cool
為冰、冷的意思，燒代表熱食，店內販售有熱食與冰品，Cool Cool 燒諧音又同台語的親切，且名稱也直接點出販賣冷熱食的專家，簡單又是家常用語，容易讓人印象深刻。
品牌設計在視覺上呈現冷熱小吃專賣店的意象意涵，是以Cool 的C代表人的嘴巴，紅色嘴巴凹陷下去代表喉嚨用力喊出 Cool Cool燒的概念，與人形頭部卡通圖案造型結合，展現客人品嚐食品後的爽快概念，表示 Cool Cool燒專賣店的飲食，品嚐後，美味又實在，直想大喊酷。

The design implication is named “Cool Cool Shao” from English and Chinese brands. Cool is ice and cold while Shao represents hot food. Both hot and iced foods are served in the store. Cool Cool Shao’s homophony is kind like Taiwanese. The name also directly points out the expert who sells hot and cold food. It is simple and familiar that is easy to impress. The brand design visualizes imagery of hot and cold snack shops. C by Cool represents the mouth of a person. Red mouth sunken represents shouted the concept of Cool Cool Shao hard. Combining with the cartoon pattern of the human head, the design shows the refreshment feeling of guests after tasting the food. It means that the food at the Cool Cool Shao restaurant is delicious and real.
Diners want to shout cool after tasting.