品牌識別設計理念

鵝牌品牌圖像設計以天鵝之具體形象做發想，用蜿蜒的柔美曲線表現天鵝形狀，期望帶出猶如天鵝般優雅、具時尚美感的創新門窗品牌形象。品牌視覺設計以高貴優雅的紫、象徵環保的綠及代表健康的橘色搭配穩健且時尚的中英文字型做呈現，展現出鵝牌優質、氣密、安全、美觀的產品精神與領導品牌的價值。將此概念導入品牌識別系統中，塑造出優雅質感的品牌形象，奠定鵝牌「世界最好、台灣第一」堅毅不搖的企業精神。

Think in the concrete image of a swan and wind its shape with soft curves. The SWAN brand expects to bring out innovative doors and windows industry the same elegance and keen beauty as the swan.

The brand design uses noble and elegant purple, green symbolizing environmental protection and silhouetted against the concept of healthy orange arranged with robust and stylish fonts in both Chinese and English. The design demonstrates high quality, airtight, safe and beautiful products of the Swan and the value of leading brand. Introducing the concept into the brand identification system, it creates an elegant brand image and the perseverant spirit of “the best in world and the first in Taiwan” of the SWAN brand.