【設計有方 | 鮪軒 品牌識別設計案】

「鮪軒‧TUNA HOUSE」品牌標誌取自海釣吊起鮪魚時如花盛開般的畫面，如櫻花五瓣的造型設計，象徵如櫻花擁有的耐寒特質，強調產品經過負50度的急速凍鮮，新鮮味美，其設計也增添畫面的層次感。產品包裝策略設計以家庭送禮為主要目的，故設計內容包羅萬象，透過產品組合搭配使消費者開盒就能料理享用，食材豐富讓人宛如一次網羅了眾多的鮪魚一般。

The logo of “Tuna House” is originated from the appearance of a tuna as it blooms when it is hoisted. It is presented with a five-petal shape like hardy cherry blossoms. The design highlights that the tuna is preserved at minus 50 degrees without freezing it. In addition, it also creates the image with a sense of layering. The packaging design is mainly for all-encompassing home gifts. The package contents are ready to eat or cook out of the box like catching many tuna at once.