Fair Brain Design 華奧博岩品牌創研有限公司 台中市南屯區永春東路360巷19號
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蜜寶火龍果 | Mi Bao Dragon Fruit
● 公司名稱:薩摩亞奧沛 ● 品牌名稱:蜜寶火龍果 ● 設計服務:品牌系統建構/策略導入/包裝識別 ● 品牌類別:食品業
蜜寶火龍果 Mi Bao Dragon Fruit
薩摩亞商奧沛希望「讓好農產品的滋味讓更多人知道。」挑選台灣頂級的農作物,從生產時就開始把關,讓食用者享用安心又健康的優質產品。
整體包裝呈現出叫淡雅的風格,透過手繪插畫象徵火龍果的原生感及純粹,更可以傳遞農夫親手栽種的感動。包裝結構上中間則是露出紅肉火龍果的顏色,藉此幫包裝增加層次,也可以代表火龍果層層堆疊的口感。
在中間的徽章設計則是以火龍果的特性去做設計,萃取出「仙人掌科植物」,「需要陽光」,「火龍果籽」等…,繪製出一顆屬於蜜寶火龍果的標誌。周邊還有設計出一套明信片,在明信片當中透過火龍果生長的過程去繪製畫面,背面也有說明,包裝部分透過縫線,讓消費者能夠更深刻去了解每一顆蜜寶火龍果都是農夫辛苦親手栽種而來,也藉此傳遞叫文青風的設計。
OASIS hopes to let the people taste the best fruit by choosing the best crop in Taiwan began with the production so that consumers could enjoy the best quality, safe and healthy products.
The package design present in light elegant style through the hand-painted illustrations of the original sense of dragon fruit. The middle of the package structure exposed red, the color of dragon fruit’s meat, to help increase the visual of packaging.
In the middle of the badge design is based on the characteristics of dragon fruit, extract the “cactus plant”, “the sun”, “dragon fruit seeds” and so on. It is design exclusive for Mi-Bao dragon fruit . We also design a set of postcards for the gift package, it display the process and the growth of dragon fruit in hand-painted illustration with instructions on the back. The packaging part is design with suture on the side to keep them together.