瑪哈膳鼎是以羊蝎子為主打的蒙古回族清真創意料理。透過「鼎」字詮釋端在懷裡視為珍寶的蒙古碗，強調其珍貴價值。吉祥物－膳鼎精靈為鼎之神獸，擁有令食物變美味無比的法術，熱情愛笑且活力充沛的他們是最佳的品牌形象大使。

品牌形象設計

品牌視覺上以清真寺的圓頂及品牌英文的首字母M為設計核心；圓頂代表著蘊藏美味的鍋蓋；而M則轉換成羊角線條，鮮明地闡述瑪哈膳鼎的餐點特色。「瑪哈」為「肉」的漢字音譯；而「膳」為膳食，擁有皇族用膳的意思，讓消費者享有皇帝般的膳食待遇。

Mahashan is a Mongolian Islamic cuisine based on sheep scorpions. The brand visual design uses the dome of the mosque and the brand’s initial M as the main axis. The dome also represents a preserving delicious pot lid. M is transformed into a sheep’s line. The design clearly explain the characteristics of Mahashan. “Maha” is the transliteration of Chinese character “meat” while “shan” means royal meals. It implies that Mahashan allows consumers to enjoy an emperor-like diet. The character “ding” interprets the Mongolian bowl in the arms that is regarded as treasure to emphasize its precious value. The mascot Shan Ding Elf is the Ding Beast. He has a spell that makes food delicious. Laughing and energetic, they are the best ambassadors for the brand.