瑞威 | Real Power

●  公司名稱：瑞威 有限公司   ●  品牌名稱：瑞威   ●  設計服務：品牌系統建構 / 策略導入 / 包裝識別   ●  品牌類別：食品業

真食材的力量 The Power of Real Food

秉持著運用台灣在地最天然、純淨的食材，製造最安心、健康的寵物糧食信念，瑞威科技強調透過台灣在地「真食材的力量」，推出適合寵物們最健康、營養的食品。
為了從市場絕大多數「寵物照片」包裝做出區別，瑞威在品牌整體包裝設計上，以手繪風格呈現於品牌整體包裝上， 品牌故事訴說著老闆愛犬每天到南投山區採集新鮮、健康的蔬果。 除創造市場差異化外，更強化老闆對於寵物食品的用心與情感，並運用當地天然蔬果製造寵物食品，打造品牌純淨、健康的形象，使消費者有更安心的品牌選擇。

REAL POWER “Real Power Real nature ” as a slogan, using the most natural ingredients to strengthen the brand power, the brand logo selected Taiwan dog present tough, brave image, as a symbol of lead the brand into the international.
REAL POWER emphasizes the pet food is from the most natural, pure and pollution-free place “Nantou” in Mid Taiwan’s mountainous areas, which gives consumers peace of mind. In addition, according to the market analysis, “the packaging design of pet photos takes the market majority”. Differentiated approach, REAL POWER used hand-painted drawing to convey the local ingredients to use fresh fruits and vegetables, shaping the brand clean, healthy image, so that consumers have a more natural, safe brand choice, while REAL POWER increased the brand value.