品牌產品包裝設計

●  設計服務項目

–  策略導入
–  產品包裝設計

品牌識別系統
設計理念

瑞威科技運用台灣在地最天然、純淨的食材，製造最安心、健康的寵物糧食。

品牌產品包裝設計

為了與市場絕大多數以「寵物照片」製成包裝的品牌做出差異化，在包裝設計策略上，以手繪寫實插畫風格呈現，訴說著老闆為了愛犬、貓咪每天到南投山區採集新鮮、健康的蔬果的故事。透過這些品牌故事，打造品牌純淨、健康的形象，使消費者有更安心的品牌選擇。

The Real Power uses local, natural and pollution-free ingredients to formulate products that support pets’ safety and wellness. In order to differentiate from the majority of pet photo packaging in the market, we render in hand-drawn illustrations on packaging design. The drawing illustrates that the man and his dog collecting fresh and healthy fruits and vegetables in the mountains of Nantou. Through these stories, the design creates a natural and healthy image of the brand. By presenting packaging design with illustrations to bring out the feed using fresh fruits and vegetables, strengthen the brand’s natural and healthy image as well. The main vision is presented by hand-painted pet cats and dogs to show the affinity of the brand. Give consumers more peace of mind with brand choices.

公司介紹

●  公司名稱：瑞威動物科技股份有限公司
●  品牌名稱：瑞威 天然平衡寵糧系列
●  品牌類別：食品業

●  南投縣國姓鄉福龜村中正路一段255號
●  TEL：02-2711-7000 ext.9
●  WEB: https://www.realpowerpetfood.com/