品牌識別系統設計理念

精豐烘焙坊位於台中烏日區，專門販售台中名產太陽餅。品牌策略設計以太陽為發想，引用經典《山海經》中三足金鳥居於日中的神話為品牌故事背景，將太陽又稱「金烏」的概念貫串於視覺設計中。金色帶給人富貴之感，故使用金烏、太陽、烏日作集合聯想串連品牌包裝設計。而包裝設計上太陽的圖像位置設計也蘊含了小巧思，畫面編排上讓太陽由右邊升起，高掛天上，隱含旭日東昇之意，希望收到伴手禮的人能如同升起的太陽般，步步高升。

Chin Foung Bakery, sells Taichung famous sun cake, is located at the Wuri District, Taichung. Think of the sun, according to legend of the Classic of Mountains and Seas (or Shan Hai Jing), a three-footed golden bird lives in the sun. The world therefore calls the sun “Jinwu”. Furthermore, the name of Wuri originates from terrain like a crow looking up at the sun with the meaning of paying back while gold gives a sense of wealth. Thus use the association of Jinwu, Sun and Wuri to run through the entire packaging design concept. The graphic position of the sun also contains ingenuity. Let the sun rise from the right implies that it’s a rising sun. The brand hopes that those who receive gifts will rise like the rising sun.