品牌識別系統設計理念

整體品牌視覺設計以「漫步‧渥可」為基調，展現城市中悠閒美好的一面；品牌標誌設計中蘊含著品牌故事的情感，以手指漫步、爵士帽表現出時尚氛圍，而大膽的黑色調性更深刻塑造品牌的高貴不凡。忙碌生活中我們總不自覺忽略了許多美好事物，等待可以使人看見平凡中的不平凡，而漫步可以遇見更多的美麗。在空間設計上，規劃整體的橫幅招牌、形象視覺牆面等，作出品牌識別的獨特性。

The keynote of the brand design is “walk & walk” to show the laid-back beauty of the city. The brand’s logo implies the affection of the brand story. It adopts the bold black tone to shape noble and classy fashion. The logo design features a stylish atmosphere with finger strolls and jazz hats. People tend to ignore many good things in their busy life. While strolling can meet more beauty, let’s wait to see the extraordinary among the ordinary.