品牌識別設計理念

海克立斯品牌英文名為HiLUX ，LUX是照明計畫的基礎，HiLUX則是對最高品質的極限詮釋。「海克立斯，絕對力量的化身，象徵光明的來臨，在神話中曾解放受縛的火神，自信於掌握光的力度及自由」。透過將海克立斯的品牌精神形塑在品牌形象識別中，以圓形象徵著包含天地四方的空間，光與影交疊舞動的意象則體現出空間美學的最大可能，其品牌的美好值得您置身其中細細感受。

LUX is the foundation of a lighting project while HiLUX is the ultimate interpretation of the highest quality. “Hercules, the incarnation of absolute power, symbolizes the coming of light. In the mythology, he liberated the bound Vulcan and confidently grasped the power and freedom of light.” Modeling the image of Hercules in brand identity, the circle symbolizes the space containing the heavens and the earth. Meanwhile the imagery that dances with light and shadow creates the greatest possibility of space aesthetics. It all depends on how carefully you feel in it.