Bird cake is a favorite dessert of many older generations in Chikou, Chiayi. It is an indispensable offering in the Chinese Purdue Festival. YUNG FANG FRESH BAKERY inherits the dessert culture of the previous generation. The brand makes bird cakes not only for festivals, but also a famous local gift for tourists. The design uses octagonal box packaging structure based on bird shape and bird nest concept with playful and cute bird illustrations. The side of the box is supplemented by the illustrations of branches and vines used in the bird’s nest and interspersed with heart patterns. The overall packaging is as lovely and flattering as bird cake’s impression. The Bird cake’s inheritance of generational culture becomes Chiayi’s well-known dessert gift box.