楓盛樓 | Rich Tower

●  公司名稱：漢正街一號 ●  品牌名稱：楓盛樓 Rich Tower    ●  設計服務：品牌系統建構／策略導入   ●  品牌類別：餐飲業

楓華盛滿樓‧湖北味飄香
Do what taste right.

楓盛樓，是一間位於中國廣東省深圳市，占地1800坪的湖北味私房菜，品牌取自創辦人名字中的「楓」字，並有豐盛的意思，也結合了湖北名勝—歷史詩人吟詩作對的黃鶴樓為意象，以景喻情。不管在設計品牌識別或故事發展的整體風格上均能感受到滿滿的湖北味。一樓入口以湖北千島湖的山水景緻為開端，利用格柵的錯落，形成一幅山巒圖，連接櫃檯的水池，體現出長江流域的意象。二樓用餐空間以長江為元素設計天花造型和水紋印象的壁面裝飾，搭配湖北老街漢正街青石板，彷彿在雲海中的禪屋用餐一樣。

Rich Tower is a restaurant in Shenzhen, Guangdong Province, China. The brand is named after the founder’s name, which means “rich” The name also combines the Yellow Crane Tower. No matter the overall style of design or the whole story’ s develop you can feel the full taste of Hubei. The first floor used the scene of Thousand Island Lake as design. Second floor, as the dining area used the Yangtze River as element to design the ceiling. With the floor made by blue flagstone of Hanzheng Street people who dine here will feel like stay in the Zen house in the cloud sea.