昇橋健康事業為國內知名養生保健品研發龍頭，旗下品牌「HealthShop 益家人」的品牌識別設計以能量醫學的概念，帶入微笑太陽的標誌，傳達出親切有活力的服務精神，色彩計畫採用代表高貴、品質的紫色，與彩虹七種豐富之色彩，並以清新、自然綠葉點綴。品牌識別系統導入各項包裝設計，依照各保健品特色搭配色彩計畫，以插畫方式呈現，更展現出與市售保健品的差異性。

品牌以「益家人照護您一家人」為標語，傳達益家人多元化的服務、以及令消費者安心的感覺。並期許能夠令消費者擁有源源不絕的活力，像太陽般持續發光發熱。

Shengqiao Health Business is the research and development leader for well-known health care products in Taiwan. The brand identities design of the subordinate “HealthShop” brand brings the logo of the smiling sun with the concept of energy medicine, conveying the cordial and energetic spirit of service. The color plan adopts purple which represents nobleness and quality and seven rich colors of the rainbow, and is decorated with fresh and natural green leaves. The brand recognition system introduces various packaging designs, matches the color plan according to the characteristics of each health care product, and presents it in the form of illustrations, showing the difference from the commercially available health care products.

The brand uses the slogan “HealthShop to take care of your family” to convey the diversified services of HealthShop and the feeling of peace of mind for consumers. It is hoped that consumers will have endless vitality and continue to glow and heat like the sun.