品牌識別設計理念

早安四季美的視覺形象以早餐中不可或缺的雞蛋做為設計主軸，其擬人化的造型識別凸顯早餐為一天新鮮、健康、活力的開始，簡單且直接地傳達品牌精神，活力的蛋仔吉祥物，更替人們加滿一整天的充沛活力。在顏色的使用上則以輕快、明亮的明黃色為主色系，而欣欣向榮的草綠色，無論在店內包裝、環境或員工服裝上，均能給人滿滿活力的感受。

The visual image of Four seasons is represented by eggs that are indispensable in breakfast. The anthropomorphic shape highlights its fresh, healthy and energetic beginning, and simply and directly conveys the image of the breakfast shop. The energetic egg mascot brings a full day of energy to the people. In the use of colors, the main color is light and bright yellow, and the thriving grass green can give people a feeling of vitality no matter in the store environment or the clothing of the staff.