在工業起重安全鉤具產業中，首重產品器具的安全性，因此振鋒定位自己為銷售安全的公司，並以「追求完美品質、不斷創新研發、持續管理改善、創造客戶滿意」做為公司的經營理念。

品牌標誌的視覺設計以字母”O”設計出環繞行星的軌道圖形為主視覺，隱含品牌生生不息的概念，且具宏觀的視野、踏實的品牌精神。標準字設計則以圓潤沉穩的字型、及代表動力、生命力的紅色為主色調，搭配耀眼明亮的黃色，將其應用至事務用品及環境形象上，顯現振鋒屹立於吊重鏈條及鉤具的世界領導地位。

In the industrial lifting safety hook industry, the safety of products and appliances is the first priority. Therefore, Zhenfeng positions itself as a company that sells safety and takes “pursuit of perfect quality, continuous innovation and research and development, continuous management improvement, and customer satisfaction” as its The company’s business philosophy.

The visual design of the brand logo is based on the “O” orbit around the planet. It has a concept of endless life, a macro vision and a practical approach. The standard fonts are based on round and steady fonts, and red that represents power and vitality, combined with dazzling and bright yellow. This spirit is displayed in the image of office supplies and the environment, and it also shows that YOKE stands on the heavy chain and hook. Has a world leadership position.