怡農茶園以代代相傳的傳統精神，對台灣高山茶秉持著不斷精益求精及成長，使飲茶的文化與精神「生活化」、「自然化」融入社會，讓茶飲的生活與藝術相融合，並將對這份台灣土地的的濃厚感情，透過有機技術，堅持不噴農藥，施行無毒農業栽培，以正直的心樂意獻上這份精神，讓更多人能夠品嘗台灣在地天然好茶。

品牌設計述說著怡農茶園透過品茶文化傳承，將起初確實的信心堅持到底，用心地做好每個過程，嚴格把關茶葉的品質，希望讓每個消費者都能品嘗新時代生活好茶，營造怡農茶園的強韌品牌生命力。

包裝設計是採用客家花朵的簡約線條延伸設計至怡農茶園抽屜式禮盒及手提袋，保留著怡農茶園三種特色茶的口味（碧螺春茶、椪風紅茶、東方美人茶）的主要元素，以澄澈碧綠、明亮艷麗的桃紅、優雅的亮橘色彩點綴著外盒及手提袋的包裝，呈現怡農茶園茶葉的尊貴與高品質。

YI NONG TEA GARDEN inherits the traditional spirit from generation to generation and upholds the continuous improvement and growth of Taiwan’s mountain camellia and makes the culture and spirit of tea-drinking “life-oriented” and “naturalized” into society, to let more people can taste the Taiwan’s Tea.

The brand design describes the tea plantations through tea culture heritage, intentions to make every process, strictly control the quality and hoping to allow each consumer could enjoy the good tea, to create a strong brand vitality.

In the packaging illustration is designed with lines of Hakka flowers with clear green, bright and gorgeous pink, elegant bright orange color, that retaining the three characteristics tea from the garden as the main image elements to presents the distinguished and high quality tea of YI NONG TEA GARDEN.