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心栽茶茶禮盒 | THRONE TEA

●  公司名稱:旺達自然農法商行  ●  品牌名稱:手採好味.心栽茶禮盒   ●  設計服務:品牌系統建構 / 策略導入 / 包裝識別   ●  品牌類別:食品業
●  獲獎紀錄:2015臺灣OTOP產品設計獎 包裝設計 入圍 / 2015金點設計獎 包裝設計 入圍

自然農耕栽植,手採一抹甘醇

得天獨厚的茶葉生長環境、自然之力與客家精神相互交融,交織出來自台灣南投魚池鄉日月潭五城村的有機紅茶。冀望那閃爍著朱紅色澤與濃郁的紅茶香氣,能緩解日常緊湊的步伐,帶來生活上的溫暖活力。
風格以自然純樸的復刻版畫,描繪出在地的歷史軌跡,山城與雲龍的流動間訴說著生生不息的生命力,呈現客家堅韌剛強的勤勞精神。傳統單色版畫形式與複合媒材的運用,體現產品手作的溫度,融會出「客家傳承,回歸初心」的生活態度。

The organic black tea from Nantou City was grown with the power of nature and the Hakka spirit in the unique tea growing environment.  Hoping that flashing red color and rich aroma of black tea, can ease the daily pace of compact, brings warmth and vitality in life.
The visual was design with traditional engraved prints, represent the local historical trajectory. The Fortress and the chinese traditional dragon tell endless vitality, showing the strong and hard-working tough of Hakka spirit. The combination of traditional forms monochrome prints and the use of complex mediums, hand made reflect the vitality and the attitude of life – “Hakka cultural heritage and return to the beginning of the heart”

南投縣魚池鄉魚池村瓊文巷35-1號
TEL:04-9289 7286
FAX:04-9289 7286
Mobile:0932-131 728
E-MAIL:service@iblacktea.com.tw