品牌識別系統建構

●  設計服務項目

– 品牌設計 / 品牌識別系統 建構
– 企業形象識別系統
– 行銷策略導入
– 品牌策略導入
– 標誌要素設計
– 角色圖像設計
– 事務用品設計
– 公關推廣設計
– 產品包裝設計
– 企業外觀形象設計
– 展場空間設計

品牌識別設計理念

品牌創辦人-廖蓉華是位自小生活在眷村，熱愛烹飪的好媽媽、好奶奶，她以對料理的熱情與用心，秉持著親手做給家人、身邊好友及鄰居的初心，傳遞人間最溫暖的真情。我們將眷村景物以插畫方式呈現於包裝視覺設計上，使人感受到奶奶在屋裡用心煮麵的溫暖意象。而品牌識別設計則以『廖家碗麵』加強麵館的意象，象徵著廖家記憶中的麵食美味。而原始店的『來來』，為時光變遷的印記且別具意義，透過巧用圖章設計呈現，體現奶奶的堅持及信任恆久遠，將代代傳承廖家最獨有的豐厚滋味。

LIAU RUNG HUA, the founder of the brand, is a good mother and grandmother who has lived in the military dependents’ village since childhood. She loves cooking. With passion and care for cooking, she has passed on the warmest sincerity in the world. In packaging design, we present the village scenery using illustrations to portray grandmother’s warm image of cooking noodles in the house. In brand design, we highlight image of the noodle restaurant with “LIAU Family Bowl Noodles”. It symbolizes the delicious pasta in the memory of the LIAU family. The “come and come” of the original store is a meaningful mark of time. It is presented using stamp form to represent grandma’s persistence and trust on passing on the rich and unique taste of the Liao family from generation to generation.

公司介紹

●  公司名稱：廖蓉華麵館本舖
●  品牌名稱：廖蓉華
●  品牌類別：食品業

●台北市文山區忠順街一段26巷11弄2號
● TEL：0921-190630