巧福 PLUS+ | Qiaofu PLUS +
吃得巧，好口福
美食是人們嚮往追求的第一目標，隨著消費型態與生活習慣的改變，「快食尚」時代來臨，三商巧福二代店「巧福PLUS+」引進自助點餐機，提供與過往不同的點餐與供餐系統，將品牌升級、向上提升，建立煥然一新的品牌識別系統。品牌標誌以極簡線條勾勒出碗，並結合微笑的意象，代表著巧福PLUS+的幸福指標，有如數字3的麵條造型，陣陣飄香，也代表三商巧福的品牌精神傳承。品牌標準色選用黃與紅的暖色系搭配，如同回家一般溫暖，流暢的標誌線條，將「自助、快速、美味、幸福」融入品牌視覺空間設計中，將品牌推向現代設計，引領當代潮流。
Food is the first goal that people yearn for. With changes in consumption patterns and lifestyles, the fast food era is coming. Mercuries Beef Noodle Restaurant’s second generation upgrade shop “Qiaofu PLUS +” introduces the type of buffet order machine. It provides different ways of ordering and serving food than ever before to upgrade the brand.
The brand logo outlines the image of a bowl combined with a smile in simple lines. It represents the happiness index of Qiaofu plus ＋. The three 3 is that the noodles are clipped out of the bowl. And the fragrance is also on behalf of the spirit inheritance of Mercuries Beef Noodle Restaurant. Yellow and red contrast with each other, it is as warm as home. Dining in this atmosphere makes delicious even more delicious. With smooth and simple lines, the appeal for “self-service, fast, delicious, and happiness” is integrated into the brand’s visual space design. It takes the brand to the modern and designing contemporary trends.
