品牌識別系統設計理念

品牌標誌設計以幾合色塊組成宜誠建設的英文「Y」，圖像猶如一個張開雙手的人，象徵相處之道為從心相交，品牌識別設計系統設計秉持以人為本的精神，將順暢的圓弧環環相扣，顯現建築與人的緊密關聯；品牌視覺色澤以橘色表示用心與熱忱，灰色代表堅固、穩定的建築結構，金色圓點象徵璀璨的遠景，此理念寓意將永久照亮宜誠建設，就像品牌策略中所描述的不斷追求卓越、向上躍升，直至成為建築界的領頭羊。

In brand logo, the “Y” in YI-CHENG GROUP is composed of several color blocks like a person with open hands. It symbolizes to intersect with people from the heart. The identification design system is based on the people-oriented construction spirit. Smooth arcs are intertwined to reveal the close connection between architecture and people. Orange expresses the heart and enthusiasm. Gray represents a solid and stable building structure. Golden dots symbolize the bright vision that light up the YI-CHENG GROUP forever. It also represents the pursuit of excellence and a rising attitude to become a leader in construction.