品牌識別設計理念

結合茶道發揚光大於「宋」朝及陸羽茶聖之盛名，故以「宋陸羽」作為品牌命名，點出品牌展望與期許。宋陸羽以友善環境的方式栽種茶，用真摯、誠懇的心，只為將最好的茶獻給最珍貴的您，為使更多人能夠感受來自台灣的高山茶葉的美好，品牌視覺設計上以東方水墨結合大自然的森林意象，及茶葉在茶杯裡與水暈染的樣貌，層層堆疊出層次傳達品牌的優美質感。品牌圖像採用茶杯俯視的角度設計，透過一心二葉的中國龍圖騰結合宋字，仿若茶葉在杯中慢慢散開之貌，外側翱翔的龍形更傳遞品牌的尊貴和好品質，蓋下印章的封印更認證了宋陸羽對茶品的堅持與用心。

The brand “Song Lu Yu” is so named because the Saint of Tea “Lu Yu” was born in the Tang Dynasty and the tea ceremony was flourished in the “Song”. With the sincerity of Song Lu Yu, tea plants grow eco-friendly to ensure the earth striving to nurture crops in a loving environment. In brand design, we create a layer and beautiful texture by integrating oriental ink painting with forest image and the appearance of tea leaves stained with water in tea cup. The Layer by layer design intends to attract more people to experience the Taiwan Alpine. The brand logo is designed from the tea cup depression angle. Image of one heart and two leaves Chinese dragon totem combined with Song characters looks like that tea leaves slowly spread out in the cup. The soaring dragon shape displays the noble and excellent quality passed by the brand. Applying the seal of the seal on the design, Song Lu Yu further affirms her persistence and dedication to tea.