奧思緹 | Ästhetik

●  公司名稱：宜夏股份有限公司  ●  品牌名稱：奧思緹 Ästhetik   ●  設計服務：品牌系統建構／策略導入／包裝識別   ●  品牌類別：製造業

完美工藝·雋永典藏
Lifestyle can be more fashion and softer.

【奧思緹】強調對於每件寢飾的打造都兼具機能與美學的精準，更具有工匠職人的堅持、深刻的精神存在。使用德文「Asthetik」擁有美學之意，代表經典設計無與倫比、品牌無可替代的涵意。
品牌整體所呈現的形象，以精緻、時尚的風格為顧客營造貴族享受的氛圍，也代表著宜夏奧思緹品牌國際走向、經營概念。標準字將著重於A-S-T，配合中文唸法，讓消費者更貼近品牌。

[Ao Siwei] emphasizes that for each piece of bedding, it has both the function and the aesthetic precision, and it has the persistence and profound spirit of the craftsman. The use of German “Ästhetik” has an aesthetic meaning, representing the unparalleled design of the classic design and the irreplaceable meaning of the brand.
The image presented by the brand as a whole creates an atmosphere of aristocratic enjoyment for customers with exquisite and fashionable style.