二千五百年前的中國誕生了一條龍，其地位至高無上，百年前隨著祖先飄洋過海到了台灣的客家聚落，從此忠心守護著客家文化並傳承客家精神。哈克龍品牌形象包裝設計以五月油桐花季為苗栗地方特色，結合龍的意象，讓龍與油桐花譜出不一樣的畫面，配合簡約的文字設計，讓傳統工藝品也能跳脫傳統達到時尚高雅的境界。

A dragon was born in China 2500 years ago with a supreme position ever since. Hundred years ago, the ancestors crossed the sea to the Hakka settlement in Taiwan. Since then, they have faithfully guarded the spirit of cultural establishment and inheritance. The brand image packaging design takes Tung flowering season in May as local characteristics of Miaoli. Combining the image of a dragon, the dragon and Tung flower compose a different picture with minimalist text. The design makes the traditional crafts break the tradition to achieve stylish and elegant decoration.