原力生技休閒農場 | Thaower Farm

●  公司名稱：原力生技農業股份有限公司 ●  品牌名稱：Thaower   ●  設計服務：品牌系統建構／策略導入／包裝識別   ●  品牌類別：休閒業

原力生活 · 健康樂活
Be Healthy · Be Happy

原力生技休閒農場本著對日月潭這塊土地的熱愛及與生俱來的使命感，多年來持續不斷的為邵族文化傳承而努力。品牌形象設計述說著邵族祖先追逐白鹿翻越阿里山而來的傳說，標誌結合白鹿與阿里山的山巒搭配日月潭意象，並融入邵族圖騰於其中，以流暢的線條勾勒出一個有生命力及文化故事的標誌，象徵典藏邵族文化瑰寶。英文品牌命名透過傳承邵族傳統的根源”Thao”與力量”Power”，結合為「Thaower」，呼應「原住民的力量」，展現邵族族群生生不息的活力。

Brand image design tells the legend story of ‘Thao’ aborigines from Taiwan. It is a story about chasing a white deer to the Sun Moon Lake located in Nantou of mid Taiwan. The logo is design with white deer and image of mountain, and into the Thao totem that create vitality and strongly show the culture story.
Thaower also presents the power of the ‘Thao’ aborigines from Taiwan. Thaower is a combination of the origin of the Thao tradition and the word ‘Power’. It not only echoes “the power of the aborigines”, but also shows the thriving vitality of the Thao ethnic.