品牌識別系統
設計理念

義式咖啡是許多咖啡愛好者心目中的經典，卡薩以馬拉威國旗中的主色－黑色，代表品牌產品濾掛式咖啡，並以咖啡的淺焙和深焙做出差異性設計，並以非洲強烈的視覺圖紋及符號作為設計軸心，搭配風景的插圖，帶出品牌簡約大氣的風格。

品牌產品包裝設計

包裝設計上採義式風格，大膽使用黑色，並透過義大利國旗進行色彩規劃，水彩筆刷繪製強調出不同口味咖啡帶給人們不同的視覺印象，一筆畫過黑色包裝的呈現方式，使人隨即能將目光帶到產品名稱上，飽滿的顏色更傳達出咖啡豆帶給人濃郁的口感；圖像搭配咖啡豆從原豆烘焙、濃縮到完成一杯咖啡的黑白照片，帶給人彷彿走入義式老咖啡館的意象。

With African strong visual patterns and symbols as the design axis and the illustrations of the landscape bring a simple and atmospheric style. Black, the main color in Malawi flag, represents filter-hanging coffee to differentiate between shallow versus deep baking. Taking the Map of Malawi as substrate brings the image of Casa origin.
Espresso is a classic in the minds of many coffee lovers. Packaging design adopts Italian style and Italian flag colors with bold use of black. The watercolor brushed on the packaging emphasizes the visual impression of different tastes. One stroke over black packaging immediately brings attention to the product name. Full color expresses the rich taste of coffee beans. With black and white photos of coffee beans from roasting and concentrating to complete a cup of coffee bring people the image of walking into an old Italian café.