品牌識別系統設計理念

品牌標誌設計以歐式皇冠華麗的線條勾勒出南瓜馬車水果茶飲的圖像，馬兒拉著南瓜馬車向前行的意象，象徵著品牌故事為企業品牌永續經營、奮力向前的精神。品牌識別主色為浪漫如童話世界的魔幻紫，期望消費者可以藉由視覺設計引導，一同走入南瓜馬車綺麗而夢幻的茶飲世界。

The brand logo is designed with the gorgeous lines of European-style crown outline the shape of the pumpkin carriage fruit tea. The horse pulls the pumpkin carriage forward. It symbolizes the spirit of sustainable operation and striving forward of the brand. The design sets the romantic purple of the fairytale world as the main color. Hopefully, consumers can walk into the beautiful and fantastic tea world with such visual guidance together.