品牌識別系統設計理念

俱富的第二品牌LUXO JOVANI，華奧博岩以豪華的葡萄牙為發想命名，並與(JOVANI)「莊嚴的涵意」作完美結合，彰顯品牌的定位及價值，帶出了濃厚浪漫之拉丁風情形象，中文名稱「路卓凡尼」則隱喻著卓越非凡之意，和品牌商品-機械錶自動上鍊盒所欲呈現品牌故事之雋永品味不謀而合。品牌視覺設計以一筆畫貫連到底，圖像表現出其精緻的產品都是如此時尚典雅不褪流行，襯托其高貴特有的品牌識別個性特質。

The brand name of UXO JOVANI is defined by luxurious Portugal, and it is perfectly combined with (JOVANI) “solemn meaning”, which brings out a strong romantic Latin style. LUXO JOVANI is a metaphor for excellence and extraordinary, and brand goods-machinery The timeless taste of the watch’s automatic winding box coincides. The brand logo is connected to the end with a single stroke, showing that its exquisite products are so fashionable and elegant that are not fading in popularity, setting off its noble and unique brand identity personality characteristics.