品牌識別系統設計理念

世堃塑膠為生產日常居家常見塑膠製品原料的上市櫃公司。品牌命名為“SKP”是「Successful Kingpin Plastics 成功的關鍵」的英文簡稱，寓意品牌策略將帶領企業不斷向前並邁向國際。在品牌識別設計主圖形中以SKP的首字母S作為視覺設計主軸，表現出塑料的柔軟與可塑性及產品製程的專業流程，結合上方菱形圖像，代表向前邁進、不屈不撓的品牌精神，期許品牌產品日益精進。

SKP is a stock listed company that produces plastic materials used in products for home life. SKP is the abbreviation of “Successful Kingpin Plastics “. It is an indispensable keyword for the owner to lead the company forward. Using S as the spindle of the logo design, it shows the softness and plasticity of plastic material. In addition, it also demonstrates the professional process of product formation. Combining the upper rhombus, the brand image indicates the company’s persistence and perseverance toward manufacturing a perfect product for thriving business development.